Context
Service design project exploring how museum experiences can be enhanced through sensory interaction.
Service Design — Multisensory Museum Route
Designing a multisensory museum route to help visitors experience the exhibition The Things That Matter in a more intuitive and meaningful way.
Goal
Design a route that helps visitors navigate and emotionally connect with the exhibition.
Focus
Combining scent, sound, and visual wayfinding to guide visitors through the exhibition.
Outcome
A tested prototype of a multisensory museum route.
Approach
Understanding both the visitor journey and the museum’s internal processes.
To develop the concept, I applied service design methods to explore the full museum experience. The project focused on mapping how visitors move through the exhibition and identifying opportunities to support them through sensory guidance and clearer orientation.
Through research, stakeholder perspectives, and testing, the concept evolved into a practical service concept that connects the physical space, visitor behavior, and museum operations.
Methods
Service design tools used during the project.
Stakeholder Mapping
Identifying visitors, curators, researchers, and staff involved in the museum experience.
Service Blueprint
Mapping the visitor journey including frontstage and backstage interactions.
Inclusive Analysis
Using Inclusive Panda to evaluate accessibility and inclusivity.
Prototype Testing
Testing the concept with users and collecting feedback to improve the design.
Outcome
A tested multisensory museum route.
The final concept combines scent, sound, and visual wayfinding to guide visitors through the exhibition in a more intuitive way.
Through multiple rounds of user testing the concept was refined and validated. The project demonstrates how service design can create meaningful visitor experiences while remaining feasible for museum staff and stakeholders to implement.