Challenge
How can we improve urban livability by shaping behavior through design—without forcing people?
Designing interventions for public space by combining behavioral insights, observation, and clear interaction principles.
How can we improve urban livability by shaping behavior through design—without forcing people?
Research synthesis, concept ideation, interaction framing, and visual storytelling.
Observation, interviews, behavior mapping, concept testing.
From field insights to intervention ideas.
I focused on real behavior in the street: pace, friction points, where people stop, and what they avoid. This helped uncover where design can reduce stress and encourage better use of space.
I translated findings into design principles: make the desired behavior easier, more rewarding, and more obvious. The goal was to support community building and comfort.
I explored multiple interventions (small → medium) and evaluated them on feasibility and impact. The strongest concepts connected social interaction with environmental improvements.
I visualized the concept as a clear story: before/after, user journey, and how the intervention changes behavior.