Urban Interaction Design

Designing interventions for public space by combining behavioral insights, observation, and clear interaction principles.

Urban Behavior Design Service Thinking Concept Development
Concept deck Back to Portfolio

Challenge

How can we improve urban livability by shaping behavior through design—without forcing people?

My Contribution

Research synthesis, concept ideation, interaction framing, and visual storytelling.

Methods

Observation, interviews, behavior mapping, concept testing.

Approach

From field insights to intervention ideas.

1) Field Observations

Sense

I focused on real behavior in the street: pace, friction points, where people stop, and what they avoid. This helped uncover where design can reduce stress and encourage better use of space.

Add: photos, observation notes, or a simple behavior map.

2) Behavioral Lens

Frame

I translated findings into design principles: make the desired behavior easier, more rewarding, and more obvious. The goal was to support community building and comfort.

Add: principle list (e.g., reduce friction, increase cues, create micro-rewards).

3) Concept Directions

Create

I explored multiple interventions (small → medium) and evaluated them on feasibility and impact. The strongest concepts connected social interaction with environmental improvements.

Add: 3 concept cards + why one was chosen.

4) Storytelling

Explain

I visualized the concept as a clear story: before/after, user journey, and how the intervention changes behavior.

Add: storyboard frames / scenario text.